6 Factors to Consider When Choosing a Web Design Agency
Reading time: 8 min
The search for a web design agency is overwhelming. After all, they design websites for a living, so at a vain level, they all appear certified and with the same credibility and array of services.
Some business owners believe they can skip a web design agency altogether. We’re here to save you. There is a lot of psychology to website design and only an experienced design team can create the proper sales funnel and address issues of speed, device compatibility, and individualization.
We’ve highlighted six important factors to consider before hiring the best web design agency. Keep reading!
The easiest way to understand an agency is to review its past work. This way you can determine if they’re the right fit. You’ll want to find a B2B web design agency and ensure they’re also an eCommerce web design agency if you sell online.
The fewer steps you have to take to access their portfolio, the better. A portfolio is an expected component of any professional web design agency. The transparency means they’ve created work they’re proud of and can act as a reference for how you want your website to be.
A portfolio is also a great place to preview the types of websites they’ve designed. It can reveal if there is a certain industry- like food or fashion that they primarily work with. It’s best to find a web design agency with a diverse portfolio or one that primarily focuses on your industry.
Look for a web design agency with cross-functional team members in departments such as HTML, branding, marketing, and copywriting. A website pulls from all of these departments, so it is important that your web design agency have a diverse team like at Rezolutions Designs.
Consider our full-service digital marketing agency as your web designer, marketer, SEO strategist, and more. Except, we’re all in one package, creating a streamlined, consistent design.
As mentioned, website design is not something you want to DIY. If you’re inexperienced, your site will end up looking scrappy.
And even if you do have technical website design experience, you’ll have a subjective view of your website. Your website will make sense to you because you created it. The danger in that is that it might be complicated for users since they’re not inside your head.
When launching or upgrading a website, it’s important to discuss deadlines before a partnership. You want to make sure that the work you need can be done when you need it. Every project is different.
You can find out this information simply by discussing it with a web design agency and understanding their estimated lead times for certain projects.
Lead time is important because you’re probably doing a lot of marketing on other mediums. If your Instagram says your next collection is launching in two weeks, you want to make sure your agency has the bandwidth to test and perfect everything on your site in time for the launch.
Not everyone’s favorite topic, but it is important. You need to discuss your budget with a website design agency. When it comes to pricing structure there are a few considerations.
Most website design agencies will have fixed pricing based on something quantifiable like hours or the kind of project. Other agencies will have à la carte pricing which is a “pay for what you need” model.
The downside of fixed pricing is that it usually ends up costing more as it is hourly, and the final price is variable. You might get a quote of $300 but end up paying $600 due to slow progress.
If your budget is limited, à la carte pricing is in your favor. You only invest in areas you need to be improved and you know the costs upfront. We’re business owners ourselves!
That’s why we provide flexible payment terms and à la carte payment based on our services.
Make sure before you hire a web design agency that they provide ongoing support. There will always be bugs to fix, tweaks to make, and updates to your server that will require theme support at any given moment. Having your web design agency on standby to address these surprises will give you peace of mind.
The last thing you want to do is work with a web design agency that doesn’t stay connected and then scramble to get support. This can be detrimental to your business, especially if your site crashes. You can miss the opportunity for sales and appear unprofessional.
Our team at Rezolutions is always on standby for all of your website’s needs. We’re like 911 but for your website!
There are many website hosts to pick from such as GoDaddy, Shopify, Wix, WordPress, Squarespace, and Shopify. Each has its own developer dashboard in place. Know your website host and find a team that has experience not only developing websites in general but also has experience developing websites for your specific host!
A website design agency that is familiar with your host will have a much easier time navigating your website as they’re already familiar with the backend setup. Instead of wasting time getting to know the host and the website itself, they can dive right in and make improvements to your storefront and speed.
Rezolutions Designs specializes in Shopify stores. We also have experience editing websites for our technology partners, Out of the Sandbox, Klaviyo, Drip, Spently, Rewind, and Recharge.
Get Started with Rezolutions Web Design Agency!
At Rezolutions, we are a web design agency you can depend on. We have an extensive portfolio spanning multi-faceted industries, a helpful team that stands by you even after projects are completed and we’ll work to find a timeline and budget that suits your needs!
An efficient and alluring website is necessary to draw in customers and keep them coming back. That is how Rezolutions helps brands scale quickly. Contact us today for an introductory meeting to see how Rezolutions Design will help you upgrade your website today!