Charles David dominates the retail space in popular locations such as Nordstroms. Yet Charles David didn’t have their own space in the digital web.
They reached out to Shopify Plus and grasped the opportunity discovering the potential in brand awareness and growth.
A future plan was set to design a beautiful experience online for customers to purchase online directly from Charles David.
A Luxury, bold new look
Impactful soft hover over photography coupled with a simplistic modern and sexy interface keeping with the fun and sophistication style of the brand.
To accentuate this we introduced slim typography layered on a scrolling carousel to create an impact on the landing page.
THE USER EXPERIENCE
Fast and Easy to Shop
Not only did we focus on the aesthetic and feel of the site, but we also introduced powerful design elements to speed the browsing and checkout process on all Desktop, Tablet and Mobile.
We simplified the cart and checkout pages to take fewer clicks thus increasing conversions. A clear and easy navigation process from homepage to checkout — perfect for the shopper who knows what they’re looking for.
THE FOCAL POINT
Content that Converts
As part of a wider strategy to engage with their audience, Charles David were keen to introduce user- generated content in the form of an Instagram feed.
As well as a brand-wide feed we also built product-specific feeds, allowing shoppers to see products worn by real people.