VP Nutrition offers a range of high-quality, efficacious dietary supplements. They utilize the research and proven programs of those who have made it their life’s work to discover the keys to support the body’s continual striving toward optimum health.
VP Nutrition is a brand which started with Harvey Diamond, a Health & Wellness Advocate and New York Times #1 Bestselling Author who has been studying and teaching the principles of healthful living for over 40 years. The website they had running was from the 1.0 era and they needed some personality with additional visuals so Shoppers can easily find what they are looking for versus just a long catalog of products.
Strategy, Design and Success
We started with a new Branding for the face of the business which helped identify its colors and persona. We fine tuned who the product niche audience would be and created fine focused call to actions on consumer pain points for purchase. So very specifically, if the customer was shopping for cardiovascular supplements, we mapped out a visual call to action so the buyers can be directed to that search. This in turn increased the conversions allowing the buyers journey to be seaming less.
THE USER EXPERIENCE
Overall the project was not just a ecommerce platform for buyers to purchase products, but also a educational hub where buyers can learn more about living a healthy lifestyle. Customers can go in and purchase books from Harvey which educate the consumer on great lifestyle practices to live a long term healthy life.
THE FOCAL POINT
A New Face for the Business
The results of the new web design has granted VP Nutrition a new identity to the business. The new custom website redesign also provided a custom mobile experience for those who want to shop online via mobile devices without compromising any visuals.