SEO

In the busy world of online shopping and searching, meta descriptions work like quiet salespeople. They offer a preview or a special hint to grab people’s attention. I’ve written many meta descriptions for different kinds of websites. I’ve noticed they really make a difference. They are more than just SEO elements; they are your first […]

Data and metrics are essential indicators of your eCommerce business’ performance. While there are dozens of different data points to consider, not all are equally important. Identifying and analyzing the most relevant eCommerce metrics and differentiating them from more situational ones can help you grow your business and improve customer satisfaction. The Difference Between KPIs […]

Shopify is an easy-to-use platform that offers several useful features. If you want your Shopify store to rank high in search results, you’ll need to implement the right search engine optimization (SEO) strategy. Using these Shopify SEO tips can maximize your store’s visibility in search engine results, which increases your website’s chance of receiving visitors […]

If you’re an e-commerce website owner, then search engine optimization (SEO) is important to your bottom line. For potential customers to find your products in the SERPs (search engine results pages) and click on your site, you need to rank higher than your competitors. This means investing time and money into your SEO strategy, which […]

With the oversaturation of content on the web, your business’ website needs to rank high in search engine results to get noticed. The average click-through rate for the first ranking Google result is 28.5%. However, the percentage drops rapidly to 15.7% for the second and 11% for the third positions. For the tenth result, only […]