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Charles David

Charles David has been known for its sexy & sophisticated footwear with a fashionable edge.  Customers can consistently count on them to provide quality, fashion trend footwear season after season. Charles David delivers the hottest catwalk trends and continues to create imaginative, trend-on, must-have shoes. Our styles are seen everywhere from fashion magazines to the soles of celebrities.

Lead Design

Sergio Fuentes

Lead Developer

Edwin Anthony & Francis Delatorre

Project Manager

Edwin Anthony

The challenge

Charles David dominates the retail space in popular locations such as Nordstroms.  Yet Charles David didnt have their own space in the digital web.  They reached out to Shopify Plus and grasped the opportunity discovering the potential in brand awareness and growth.  A future plan was set to design a beautiful experience online for customers to purchase online directly from Charles David.

A Luxury, bold new look

Impactful soft hover over photography coupled with a simplistic modern and sexy interface keeping with the fun and sophistication style of the brand. To accentuate this we introduced slim typography layered on a scrolling carousel to create an impact on the landing page.

Fast and easy to shop

Not only did we focus on the aesthetic and feel of the site, but we also introduced powerful design elements to speed the browsing and checkout process on all Desktop, Tablet and Mobile.   We simplified the cart and checkout pages to take fewer clicks thus increasing conversions.   A clear and easy navigation process from homepage to checkout — perfect for the shopper who knows what they’re looking for.

Content that converts

As part of a wider strategy to engage with their audience, Charles David were keen to introduce user-generated content in the form of an Instagram feed. As well as a brand-wide feed we also built product-specific feeds, allowing shoppers to see products worn by real people.

``The Charles by Charles David customer has a dynamic lifestyle of a modern woman. She is sophisticated, chic and sexy. She has an unwavering dedication to luxury and beauty and appreciates high-quality craftsmanship. Our shoes help our customers dress for the globetrotting life they always dreamed about at accessible price points.``

— Charles David