Web design is a key part of any business’ sales strategy. While it may not seem directly connected to your profitability, 38% of people abandon a website if it doesn’t appeal to them. Conversion rate optimization, or CRO for short, is essential for any business that wants to improve its conversion rate and optimize its digital marketing strategy. This allows you to maximize the return on investment in your business.
When using a CRO approach, an SEO consultant analyzes your current website and identifies key areas you can improve. They work on your conversion rate optimization strategy until you get successful conversion rates for your website and meet your business goals.
Why Conversion Rate Optimization is Important
Conversion rate optimization offers a lot to businesses seeking to remain competitive online and better understand their customers. CRO provides the following advantages:
Gain more data-driven insight into your visitors
You can determine which strategies work when you analyze your website’s conversion rates, number of leads generated, bounce rate, and other CRO metrics. You will receive more conversions if you learn how to make the most of your CRO efforts.
Landing pages with high bounce rates and poor conversion rates may be failing in engaging visitors sufficiently. Optimization could include internal links pointing toward relevant content or a call-to-action (CTA) linked directly with an offer at hand, ensuring better customer engagement.
Rank higher in search results
Making your website easy and intuitive for visitors to navigate is the key to improving your site’s conversion rate. You can increase your conversion rate by analyzing user behavior and updating your website.
Using conversion optimization techniques such as improving the site’s functionality and speeding up load times helps you rank higher in search engines and keep customers happy.
Increase customer engagement
Conversion rate optimization services aim to improve not just conversion rates but also customer engagement. Google also incorporates this type of engagement into your page rankings, helping your website rank higher and attract more visitors. The better you engage with visitors, the more likely they are to make a purchase after viewing another page on the website.
You can take calculated risks without running out of resources or potential customers when you understand your consumers and business better. Due to the steady stream of traffic and increasing revenue, you can afford to take more calculated risks with relevant customer data and the right CRO tactics.
What Are Common Issues With Website Conversion Rates
Our CRO strategists can help you identify any issues with your site, including the following factors affecting your site’s effectiveness:
Your site isn’t SEO-friendly
Search engine optimization (SEO) is an important factor when conversion rates are dropping. SEO involves improving your content and web pages with product-related keywords to appear when people search online.
As a result, your products will be more relevant to Google’s SERPs (search engine result pages). The less your pages rank in the search results, the fewer people will click on them, which will result in minimal traffic and conversions.
Having poor-quality content on your website results in visitors having a negative opinion of your products. A visitor searching for a specific product or piece of information on your website may not understand your content, causing them to abandon the site without buying.
If a website’s conversion rate appears to be unusually low, a technical issue might be to blame. A blog post with a high click-through rate but a low conversion rate on a landing page might indicate a technical problem. Among the technical issues that reduce conversion rates are:
- Slow page load times: Visitors may abandon your website if it takes longer than a few seconds to load.
- Website pages fail to load: The page fails to load due to a broken link, resulting in an error page, or it gets stuck loading and never finishes.
- Problems with online forms: Visitors are unable to complete or send the form because of an error.
Confusing website design
You might have a problem with your website design if you’re getting high bounce rates or lots of traffic, but you have low conversion rates. As important as it is to create an attractive site, paying attention to user experience means visitors need easy access and guidance on your website so they can find what interests them right away.
The following are some causes of poor website design that lead to low conversion rates:
- Difficult website navigation: Your visitors may have difficulty locating the most popular products if they have to click through several category pages to find them.
- Too many options: Don’t overwhelm your visitors with too many options. You should let them filter options so that only relevant information is displayed.
- Irrelevant search results: If the item is unavailable, visitors can’t purchase it. The search results should match the products that customers are looking for.
How Can Conversion Optimization Consulting Services Help You?
Conversion optimization consulting services can help with improving your website’s conversion rate through user research, split testing, keyword research, and other technical issues.
Optimizing your site for search engine rankings and adding more content to your pages can help you increase conversions. SEO consultation services can review your products and identify keywords relevant to your products.
They may incorporate keywords into your website’s content, product descriptions, and sales copy that users will find compelling.
The A/B testing process allows you to compare different page elements to determine the greatest impact on your conversion rates. CRO strategists can compare two identical landing pages with different headlines or form placements.
Identifying the best-performing elements allows you to optimize future pages based on these factors.
CRO specialists conduct user interviews, customer surveys, and heat map testing tools. Additionally, they can leverage Google Analytics data to understand user behavior better and gain more insights on usage.
You might also have your CRO strategists test and prototype early versions of your website so they can find out how it will work in the real world.
User-friendly, mobile-first website design enables visitors to scan and navigate your site easily. Your website design may include a more intuitive search bar that can better assist visitors in finding exactly what they’re looking for, allowing you to bring them to a more successful conversion point. Your site might have too many product pages that can be organized into category pages so your visitors can find what they are looking for quickly.
CRO experts can check for ongoing technical concerns, such as broken links, to ensure a positive user experience. It is easier to maintain user interest and ultimately increase conversion rates when your website has an interface that is easy to navigate.
Get Started With Conversion Rate Optimization Consulting Services
If you are struggling with low conversion rates, your site could have many issues, ranging from a lack of relevant keywords to difficult website navigation. At Rezolutions Design, our marketing agency can look at the issues currently affecting your website and provide recommendations on how to improve them.
Our keyword research, A/B testing, and user experience research can help you create an SEO-friendly site design. As an industry leader in innovation and design, we can also help you with platform migration, branding, and print design, UX design, and more.
Contact Rezolutions Design today for more information on how we can optimize your website and help convert your visitors into customers.