Universal Nail Supplies is one of the leaders in high-end cosmetics and beauty products. In search for branding growth, Universal came to us for a website upgrade that would better enhance the conversion experience, increase their online revenue and provide more flexibility for their in-house e-commerce team.
Universal’s previous site, although functional, it was severely outdated. We immediately noticed improvement was required. Universal’s brand is full of color and we wanted to reflect this savviness and pop into the design, along with improving site load time, and a revamp of the whole checkout process. A future plan to increase customer engagement via user-generated content needed to be integrated into the main design.
A focal point in shopping with Universal is the quick ability to search for name brands making it very easy for returning clients to come back and quickly find what they are looking for. The navigation with a sophisticated search bar query system helps many clients quick buy their products. Increasing their conversions YTD.
Besides updating the look and feel of the site, we introduced powerful design elements to speed the browsing and checkout process. We simplified the product pages to make them clearer and easier to shop and checkout.
As part of a wider strategy to engage with enhance their sales, Universal were keen to increase performance by upgrading to Shopify Plus. This allowed us to extend development even further by personalizing their checkout experience.
``We feature trendy, high-end cosmetics and beauty products. We update our inventory regularly with the newest products available. We are a supplier of a complete line of nail, hair and skin products and we serve the salon owners, home consumers, students in training and professional nail technicians.
Two things set us apart from average suppliers: Our staff of highly-trained professionals; and our unrivaled selection of the finest beauty products available anywhere. Give us a try and you will never need to shop anywhere else.``
— Universal Nails Supplies