What does Shopify do exactly?

Edwin Anthony

Founder & Business Strategist

Shopify is a unique platform that allows businesses to create and operate an online store. Anyone on this platform can open their dream business and sell globally instantly. Shopify takes out the hassle of setting up and running a store online from start to finish.

It includes designing and creating brand visibility to managing inventory and shipping. So, how could the platform be helpful and useful so that every entrepreneur thinks about launching their businesses from Shopify?

What can Shopify offer a budding business owner like yourself? What exactly Shopify does? Thousands of merchants know the answer, so find out now in this post.

What is Shopify?

For businesses of all sizes, Shopify helps to create and run online stores with ease. Users can take advantage of the customizable platform, simple checkout process, and a variety of intuitive features. In short, Shopify is a modern-day application intended for online retailers.

Also, it comes with a POS or Point of Sale feature necessary for the payment of goods in all possible locations. The platform allows merchants the ability to build a multi-channel experience while showcasing the brand. Besides, Shopify offers a variety of tools and features to help businesses reach new heights.

Users can create a website and use Shopify’s cart solution to manage inventory, sell, and ship the same conveniently. Additionally, Shopify offers plenty of tools to help businesses improve their marketing strategy. The tools might include running ads, social media marketing, and email marketing.

With innovative tools, business owners can analyze every aspect of their online stores. These tools are helpful when it comes to providing customers with a satisfying experience. As such, businesses can maximize their ROI or Return on Investment in marketing.

Shopify help cut costs by automating inventory management, transactions, customer relationship management, and many more. It is an easy-to-use and reliable platform that helps a user manage their online store effectively. With Shopify, businesses can focus on creating products and selling them.

What does Shopify do?

Shopify works by using a SaaS or software as a service model through a subscription plan. Because it is a cloud-based solution, users are relieved of maintaining or even upgrading the servers or the software. The platform gives a user the flexibility to run their businesses from anywhere using an internet connection.

Shopify help customize the feel and look of an online store with themes and a builder app. Users can create an online Shopify store in less than 15 to 20 minutes. They can use the built-in shopping cart solution and sell items. The ability to help a user create and customize an online store is what Shopify does.

Moreover, users can sell in different places such as social media, mobile, web, online marketplaces, and pop-ups. Shopify gives users the power to manage items, payments, and shipping in a streamlined way. Speaking about security, Shopify allows users to keep their business data and payment information safe.

The payments that involve Shopify are PCI compliant. Also, they support 3D Secure checkouts. With Shopify payments, business owners can eliminate the inconvenience of setting up a merchant account or a 3rd party payment provider. The payment methods are activated after a user creates a Shopify store.

How good is Shopify for small businesses?

No wonder, Shopify comes with plenty of features that help create and manage an online store easily. Besides, users don’t need to know how to code or require other software installation. They don’t even need hosting services. Shopify comes with effective plans with varying prices suited for one’s needs.

Furthermore, there is no additional charge or hidden transactional fees when using Shopify payments. The plans include features such as discount creation, gift cards, fraud analysis, abandoned cart recovery, and the ability to sell products in almost every currency.

Also, the plans include assigning inventory to warehouses, retail stores, or any other location to store products. Shopify is the best platform where users can get state-of-the-art web design features alongside ease of use. Still, there are many features that the platform carries within.

Additional features for users include the ability to add custom domains and list unlimited products. Apart from accepting PayPal payments, the custom payment system on Shopify allows businesses to accept credit card payments as well. And, there is no need for setting up a payment gateway either.

Other advanced plans are geared to achieve more customers. These features are great for a growing business. In addition to the capabilities provided by the platform, selling on social media like Facebook, generating analytics and report, and mobile access are other features that Shopify comes with.

Reasons why businesses choose Shopify

  • Designs – There is no shortage of amazing designs for a new eCommerce site. Besides, the websites are mobile-friendly too.
  • Ease of use – Everything gets done with few clicks even a user without knowing coding can create an eCommerce website using Shopify.
  • Scalability – Shopify works best for all kinds of businesses, both big and small.
  • Flexibility – The templates and systems are open-source. As such, a user can access and change stuff they want.
  • Support – With 24/7 support from experts, there is nothing to worry about.
  • Community – The large community in Shopify is helpful and always ready to assist new users on board.

Common issues faced by business owners:

  • Elevated transaction fees – Depending on the plan, Shopify may keep 0.5% to 2.0% fees. Using Shopify Payments puts an end to this. But it isn’t available everywhere.
  • Advanced features can cost more – Something useful always costs more and Shopify isn’t an exception.
  • Content management issues – Certain common problems include limitations on Meta descriptions and page titles, forced URL structure, inability to edit tags, and so on.


When it comes to building a successful eCommerce business, Shopify can help achieve the goal hassle-free. For businesses aiming for thousands of dollars in revenue per month, Shopify is the go-to platform.

Finding it hard to build an eCommerce store? Why not work with a professional team like Shopify Experts Agency? They are one of the best agencies in the US that help businesses achieve online presence in the eCommerce space. Connect with them now and build your eCommerce empire right away.

Edwin Anthony

Founder & Business Strategist

Presently, Edwin is the Founder and Lead Design and Development Director of Rezolutions Design, a full-service digital agency based on Aventura Florida which works with fortune 500 companies.

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