Declan's Mining Co. Case Study | Rezolutions Design

Tik Tok Sensation Selling Mining Buckets

Declan’s Mining Co. provides kids’ activity kits, 100% authentic and ethically sourced crystals. If you’re looking for fun activities for kids around the world, Declan’s got you covered as they offer a wide array of activities.

Client

Declan’s Mining Co.

Scope

Digital Strategy, Web Design, Custom Web Development

Industry

Toy Store

Website

www.declansminingco.com

The Challenge

Transforming an emerging Brand

Declan’s was searching for someone to redesign an already busy store on Shopify. They wanted it to be more aesthetically pleasing and for functionalities to be upgraded into an easier shopping experience. Also for it to be connected to their other social platforms.

The original idea was to find an updated theme in Shopify in order to lift its presentation for e-commerce. Upon doing so, we met a roadblock. The business required more Brand identity in order to build the website correctly. Declan’s didn’t want to look like just another template ordinary store.

Dig It

Bringing the minig
experience to you.

Gift Card

Share the opportunity to
explore with mining buckets.

create it

Completely customize your
own crystal mining bucket.

#DB000C
#FFE000
#065142
#62EDED
#0047BB
#E9F26D

The Solution

New Brand Identity - Custom Bespoke Web Design - Custom Development

Our Branding experts engaged with Declan’s in a Branding strategy meeting and fine-tuned the creative identity for the company.

We passed the branding to the Designer team, which created a beautiful website design prototype that was fully dynamic. The customer emphasized the experience to be a Mobile-First Web Design.

Finally, we developed the site from scratch based on the approved web design and created a new beautiful website experience.

The day in which the new site launched, Declan’s immediately noticed order amounts increased per each transaction by over 200%

Custom Mobile Experience

Declan’s Mining Co. consumer base primarily shops from their mobile devices. So, we designed the mobile version of our website to provide shoppers with a user-friendly interface to streamline their mobile shopping experience while maintaining the brand identity. The intuitive mobile app allows shoppers to add products to their cart, see sales, and make purchases seamlessly.

The Focus

A Fully Optimized Experience For All

A user’s buying journey begins online with finding the products they need. Customers need to have a pleasant experience throughout the entire purchasing cycle to convert website engagement into sales. This can be accomplished by giving shoppers ready access to the product pages they need and integrating the company’s brand identity.

The branding component of the marketing strategy plays a major role in defining the process for the client, so they can approach the toy retail industry from a competitive position.

“We've received great feedback about its visuals, and the functionality has been great. Our cart average has increased significantly as well with the new bucket feature.”

Kelly R.

Owner

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