The Challenge
No more Vending Machine Website
VP Nutrition is a brand which started with Harvey Diamond, a Health & Wellness Advocate and New York Times #1 Bestselling Author who has been studying and teaching the principles of healthful living for over 40 years. The website they had running was from the 1.0 era and they needed some personality with additional visuals so Shoppers can easily find what they are looking for versus just a long catalog of products.